August 26, 2002
Financial Services
Industry Newsletter
Strategies for Success

Immediate
Payoff From Loan Process Improvement
I continue to be surprised at the strength of the
mortgage refinance market. This may be a short term gift – after
all, interest rates can’t fall much further (how long have we been
saying that!). When the economy starts to rebound we expect
refinance volume will swing to more normal ranges -- about 25-30%
refi compared to current levels, which are about 60%.
Successful mortgage companies
are already working on strategies for growing share when the
market returns to “normal”. We believe there are four critical
strategies for success in 2003 and beyond. But that is the subject
for another newsletter.
In the meanwhile, the biggest
problem for many lenders is shortfall in capacity. Consumer demand
to refinance continues to exceed lender capability to capture
applications and process loans in a timely way. As a result, we
believe this is the time to pay special attention to operations
improvement and capacity management.
We recognize that many
institutions – even your institution – may have efficient
production cost. But the mortgage process is still sufficiently
complex that virtually every first mortgage, and most home equity
processing centers have significant room for increased capacity
from streamlining procedures, improving workflow, and utilizing
capacity management “circuit breakers”. The payoff in improved
origination volume and reduced loan processing cost will be
immediate.
Our team has had extensive
experience in productivity improvement for consumer loan and
mortgage businesses. Some recent engagements:
 |
We helped a leading mortgage
bank streamline its operational procedures and implement
capacity management processes – they now handle over 30% more
volume with the same staff. |
 |
We worked with a leading US
bank to improve the “book to look” rate (conversion of customer
inquiries into loans) by streamlining customer handling and
better coordination of sales process with loan processing. They
have experienced a 20% improvement in loans without changing
credit parameters or marketing strategies. |
 |
We developed management
tools to help a mortgage bank measure capacity utilization and
predict needed capacity on a daily basis for each department. As
a result they are able to manage their operation more
efficiently by anticipating peaks and valleys in capacity days
(or even weeks) in advance. |
 |
We helped a mortgage bank
improve their capture of new construction loans by developing
proprietary software that integrates builder, lender and
customer information. They capture up to 80% of all mortgage
transactions from most projects. |
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We worked with one of the
largest US mortgage companies to develop strategies for
integration of Internet sourcing with commissioned retail
originators to generate increased volume from both channels of
distribution. |